While many business owners and managers believe that paid ads are quite enough to make their company and its offer stand out when people search on the Internet, experience and some common sense point to the contrary. What really helps your name appear on the top of the list of answers to organic queries is something that is a result of a well-designed and carefully executed strategy.
There are several key factors that influence how high your name appears on the list, but in order to get to the top, you need to have patience and build your reputation. The whole process relies on having enough backlinks directing to your site, but not just any links. They have to come from sites offering decent quality content, relevant to your offer. Here are some tips that should help you reach your goals.
Identify the right audience
As we’ve already said, it’s not only about the number of backlinks, but also about the quality of sites that contain links to your pages. One of the ways to understand how it works is to see backlinks as word-of-mouth recommendations. When people look for help, they try to find someone who knows more than them about the problem or who has more experience. Would you consult a teenager about the best retirement plan?
By identifying the right sites to place your backlinks on, you’re also narrowing your target audience. Those who visit sites offering excellent content related to your industry are the right people for you. Basically, a shrewd strategy will see you cast your net targeting a much narrower niche, but your chances of attracting new customers will be much higher. So, try to have your guest posts published by relevant and reliable sites.
Dofollow and nofollow
You may understand that there are so-called dofollow and nofollow links. While the latter don’t allow search engines to follow them, the former behave in a different way. Still, nofollow links are important, as Google treats them as outgoing links, which means it recognizes their importance.
In practice, experts who provide great SEO consulting services say you should place nofollow links at the top of the page for maximal results. On the other hand, if you place them towards the end of a text, their impact decreases significantly. This may be all Greek to you, but you can always ask professionals in this field for help if you wish to have everything done properly.
Keywords are the key
Although many people are convinced that keywords are overrated, the truth is they are still standing strong and are a vital part of your backlink strategy, which should help you boost your organic traffic. Including the right keywords in your content makes you much more visible during searches, but you have to choose the keywords with significant search volume.
You can opt for short ones (up to three words), in which case your keywords is more likely to match a search, but a longer keyword is much more profitable and can drive more targeted traffic. It’s similar to betting, where you can play safe or be more adventurous. An expert should be able to provide you with a plan that should work for you. They will also recommend that you vary the keywords periodically instead of using the same ones for a long period and help you find out which keywords your site is ranking for. They are also able to tell you what your competitors are doing, which is a great benefit if you want to get ahead of them.
To sum up, it’s very important that you drive more organic traffic, but that doesn’t mean you need to have your guest posts published on any site just to get enough backlinks. Quite the opposite, you need to be very careful about the relevance and reliability of those publishing your posts and links to your site. That is not all you need to do, but without doing it right, every action you take in this respect will be unproductive.