Keyword research is perhaps one of the hardest parts of any SEO campaign and can often be one of the most daunting. However, it doesn’t have to be this way. With some simple prep and even some help from a digital marketing agency, there are several ways you can go about getting this right for your own business or a client. In this article, we will be providing you with a guide to help you get your keyword research and strategy right the first time.
Begin By Doing your Research
When you are looking to start your own keyword research for either your own site or a client, it is important to begin by researching the differences between the two sites. Look at what keywords they are ranking for that you are not. When you have generated a list of ideas, you can then begin to rank for the long tail variant to narrow the gap between you and your competitors.
Make Use Of The Tools You Have
When you have a list of all the keywords that you could be ranking for, you should then begin to make use of the tools you have to see which would benefit you the most. Alternatively, you can enlist the help of a digital marketing agency such as Absolute Digital and the many tools that they have to identify which keywords would benefit your strategy the most. From there, you can then begin to think of creative ways that you can implement these keywords in order to benefit your rankings when compared to your direct competitors.
Begin To Put Together A Strategy
An SEO strategy can make all the difference when it comes to building a website and therefore should not be rushed. Regardless of whether you are putting together the strategy in-house or using one of the leading agencies in your local area, it is important to take the information from the keyword research and relay this into the strategy. If you are outsourcing your strategy to Absolute digital media ltd or another leading agency, it is important to relay this information like this can help them out together an effective SEO and content strategy to get these keywords within your pages and get them ranking on Google.
Find Topics That Link The Keyword
When the strategy has been put together, it is then time to generate topics for a blog or guest posts using some of your chosen keywords. This will improve the backlink profile and internal linking to several pages on your site, improving your Google ranking position as a whole. This content should be optimised with each keyword approximately 2 -3 times to ensure it ranks properly without making it look too spammy and ricking a Google penalty as a result. This is a great time for you to get creative and make content that is made to be shared and thus improving your visibility.
Regardless of whether you are a smaller business looking to enlist the help of a digital marketing agency or you are a large business looking to do the work yourself, there are several ways that you can do your keyword research and grow your SEO visibility in just a few simple steps.