The concept of a ‘top-notch’ web design is not just a controversial topic but also a much-debated notion. Why? Because the notions and theories of the ‘perfect machine’, ‘the perfect formula’ and other notions of perfection are like stories in a book. In truth, nothing in reality is perfect.
In fact, perfect is a notion that is actually used as a benchmark, a limit to help create something that satisfies all requirements set forth by creators in creation of certain things, say a pizza. There is no such thing as a perfect pizza but a pizza which tastes much better than others is something that is real and achievable.
The same is held for a website. People’s opinions regarding a top-class are abundant and these opinions are defended passionately. But when it comes to opinions of two or more people discussing the same notion for a website, then such opinions cannot be defended easily.
There is no definite answer on what makes a perfect top-class website. However, the concept of a good web design is rooted in certain core drivers and motivation that are helpful in convincing and converting users into customers.
According to the views of professionals leading a renown web design Dubai, here are the elements of what makes a top-class website.
1. The brand and product image
One of the biggest elements determining the usefulness of a website’s design and layout is the product or service the brand is promoting. It also involves the brand’s image which the brand induces in the consumer’s mind.
According to Zoo Web Designs the basic difference in whether the website will provide users information or be used for transactions by consumers sets the footing for the website’s complete design blueprint and plan. A clinic’s website should not use an eCommerce layout because the visitor will become confused and it will not match with the clinic’s message. The clinic will also be unable to sell its unique selling point (USP) with such a template.
Hence, all conventional themes and templates meet a dead end. A good option over these two is a ‘Do it yourself’ (DIY) landing page maker tool. Options in such a tool are Landingi, Unbounce and Wishpond among a host of many others.
Such tools allow owners of brands to create their brand’s message in a way they find best, by modifying images, text and headlines. They usually have existing design inspirations that can be modified through simple drag and drop customization features.
This offers the right amount of freedom and guidance to navigate through each corner of the best web-page design.
2. The website design’s ability to get the site discovered
The website is the brand’s online presence, which is like an online location other than the physical location. It is each brand’s duty to help the user discover the website easily by preventing them from wandering unnecessarily on the internet. Creating a custom logo design for the site is also necessary in order to get the site branded and easily discoverable.
The same goes when the user is on the website. If the user wishes to find something, say, a 4-door sedan on an automobile dealer’s website, then the website’s navigation should be simple enough to help them find the car they desire. For the web designer, this should be of top and paramount importance.
The website’s ability to be discovered is something that is defined as an important component of web design in the following ways:
- A clear website architecture with clearly defined and visible sections and sub-sections.
- Correct terminology should be used for various sections of the website.
- Page titles and URLs should be named based on self-explanatory conventions. For example, aljaleelmotors.ae/sedans/ford is the URL and ‘Ford’ is the page title.
- Navigation between different sections of the website and an in-built sitemap should be easy.
- The search function should be visible and usable so users can easily & quickly find what they want.
Hence, brands must be sure that they get each component correct because the process of creating a website is lengthy. Hence, a website getting discovered quickly and having easy navigation for each visitor helps greatly in converting users into customers in the conversion funnel.
3. Preferences and tastes of customers and clientele
A business that ignores its customers and its target audience goes out of business soon. If it wants to stay afloat, it must listen to consumers’ preferences. It starts with the business making a website that sells both the products and services.
Businesses should invest time and determine key details about their target audience. They should determine what factors motivate their customer’s decisions (purchase decisions led by good timely deals, one of a kind items, low prices and the ability to make products themselves etc.). Then the business should create the website on these factors and make it move around them.
4. Making it mobile friendly
Today’s world is mobile and web design should be mobile active in a proactive manner. Web designers need to design them keeping smartphones, tablets and desktops in mind altogether. Some brands still use the desktop version of their websites as the primary website, and then create a mobile version of it by reducing its quality.
Problem is that this approach does not treat mobile as the primary version and it risks of putting off younger users who prefer mobiles over desktops as the primary platform.
If the website’s mobile version is anything unlike the desktop version in terms of consistency, then customers will move to another brand. Larger brands’ customers will always find a way to go around their inconsistencies. Whereas for startups and new enterprises, creating a mobile website looking different from the desktop version is a risky challenge.
The mobile friendly first approach helps ensure that the website’s design created for the business is the same across every device. The consistency in look and function helps create a strong brand image and recall among users.
This will help users navigate on the website faster and find the things they need whether they are visiting the website through desktop computers or smartphones, and a consistent web design makes this possible.
There are two clear objectives of a website’s design:
- Offering visitors, a deep branding experience.
- Ensuring this immersive brand experience holds the potential for converting all users into customers.
A website design that does not fulfil these objectives is not a top-class web design at all.