Are you thinking about working with a food marketing agency? This can help you to grow your audience, sales and business. If you have been trying to do all of the marketing yourself, you will know just how difficult and time-consuming it can be. Outsourcing this work can be the best option.
But, there are a lot of food marketing agencies out there, which can complicate the situation. Here are some things you should look out for that indicate a food marketing agency can be successful for your business.
They Ask About Your Goals
First of all, every business is going to be unique and have different needs. This is something that good food marketing agencies are going to know. In other words, when you contact them, they are going to ask all about your goals and what you want to achieve in the future. This indicates that they are going to work hard to make the outcome of their services what you want to achieve. The marketing agency, will act interested and ask a lot of questions. This is a good thing and it shows they want to understand your business and intentions.
They Show Past Clients
A lot of good foot marketing agencies will show off their portfolio and the clients they have previously worked with. This is a sign that you want to look out for, as it can show they are successful and popular with other businesses. It can be an indication that they may do well with your brand. The previous clients will be listed on their website. For example, Ceres PR show off brands they have worked with, including The Little Mill, Milk & More, Yakult and the Craft Bakers Association. This shows that they have a lot of experience, which can offer you peace of mind.
There is Social Proof
We all know that reviews and testimonials are powerful. Whether you are purchasing a product or trying to choose a food marketing agency, you are going to look for social proof. Good reviews and testimonials are going to give you the confidence to go with one brand over another. Again, a lot of food marketing agencies already know about the power of social proof. This means that they will provide some testimonials on their website. But, you can also find reviews online through Google, which can give you an objective view and an indication of what you can expect.
They Have an Experienced Team
A good food marketing agency is going to have an expert team that is going to work with you. With training and years of experience under their belt, this is going to benefit you and mean they can do a good job for your brand. This is often information that they are going to share on their website. You should spend some time looking at the team and reading about their members to see if they are going to be a right fit for what you are trying to achieve.
While many years of experience is not always necessary, it can be comforting if there are just a few years of experience. It will be up to you how many years you value and whether you like the expertise that the team have. Everyone will be different and the most important thing you can do is evaluate the team and see if they would complement your vision for the future. Take your time and read everything on the website.
They Have a Story You Like
Brands are looking for more than just a cheap marketing service. Now, the focus is on collaborating with companies that have similar morals and ethics. If this is something that matters to you, you are going to want to read into a food marketing agency and find out what they are all about. This information should be freely available and easy to find. Namely, it is going to be on their website. They should have an ‘our story’ or ‘about us’ page. This is going to share their outlook and how the marketing agency was formed. If you cannot find this information easily, this might be a red flag. In addition, if it feels generic or not genuine, you might be better looking for another food marketing agency. This is going to be down to what companies you like and whether you think that they are going to work well with your food or health brand.