What your brand stands to gain from using video marketing cannot be overemphasized. From the period in time when companies used television commercials in the 1960s to market their products and services, video marketing has grown to be a powerful marketing tool today.
According to the folks at Review 42, 80% of internet users can recall video ads they had seen a month ago. There are other impressive stats you would find in the infographic included in this article.
Now let’s move on and discuss some of the reasons why you need to integrate video content into your marketing plan.
#1 Video Marketing Explains Everything Better
After surveying unique respondents, 98% said they had watched an explainer video to learn more about a brand’s product or service before making a purchase.
No one will purchase your product or service if they don’t understand what it’s all about and how it can help them. So, an explainer video that shows how it works will help your target audience understand your offer better and increase your chances of conversion.
#2 Video Content Helps Build Trust
The building of trust fosters sales and conversion. Consumers will only purchase the product of a brand they know and trust. By providing a target audience with interesting and valuable information via your video, they begin to trust your brand more and are more likely to become paying customers.
#3 Video Gets More Attention
There are lots of things on the internet today that demand a consumer’s attention. The sad reality is there’s only so much attention to go around.
Numerous studies have shown that consumers would rather watch a video ad than read an article. In fact, 74% of users who watched an explainer video about a product ended up purchasing it. Video content has the edge over other forms of content marketing, as it uses both audio and visual stimuli. By capturing the attention of your target audience with a video, you can quickly raise awareness about a product or service and start making sales.
#4 Search Engine Favors Video Content
Search engines like Google pay attention to how much time a user spends on your site. When users spend more time on your site, it sends a positive signal to Google that your content is helpful. So, this results in better ranking for your site and more exposure for your business.
Adding helpful videos to your content or site allows you to increase the amount of time users spend on your site or page. On top of that, Google loves visual content and has stated that site owners who place a video on their landing page have a 53% chance of ranking on page one.
#5 Video Engages Every Sort of Audience
Video content is easy to consume. This aspect makes videos attract the most engagement. Whether your target audience is a group of adults or businessmen or even a bunch of teens, the right video can do the trick. Another interesting fact to take note of is that videos can engage even the laziest of buyers. So, if you wish to start getting engagement, use video content.
The infographic you’re about to read is super informative and visually stimulating. There’s a lot to learn about video marketing, and this infographic has it all. Enjoy.