In this covid-19 pandemic, online video games are becoming more popular with billions of people engaging through social media. And most popular brands are making this opportunity in their own benefits to increase their brand engagement.
Researchers have also estimated that up to 50 percent can make overall its user base through active monthly social gamers.
Reasons Game Marketing Is Getting Hype In 2021
1. Addictive And Fun:
Start with the obvious reasons. Games bring fantasies, fun and enjoyment to every age group users as there are a variety of games to cater everyone. Games are in the form of entertainment for releasing stress, for utilizing free time, and for in this era it’s a part of social gathering. Plain and simple, or to earn some ranks to be on top.
We as social animals, in our blood we are deeply driven to adventure and to do some daring challenges which makes us more unique in front of everyone. We can achieve all these things within the safety and at comfort of a game. In short, games allow users to have fun which is addictive. And the fun can be cash and marketable.
2. Your Target Audience:
To become successful for brand engagement is to reach the right audience. Your target audience will be most likely to interact with your promotional message and be ready for reaction and to act accordingly.
Social video games mainly attract the young generation. Applying influencer strategy on video games will help you reach your goal or otherwise you will be unable to get your target audience. Reaching your target will get you to increase your bottom line. The laptops manufacturers should consider this point for more reach on their business for games.
3. Capture Your Audience:
Many customers see bloggers or influencers as people they can trust blindly. They trust their ideas and recommendation and their seal of approval influences the help in making final decisions.
But the brand engagement is not limited to sales decisions only. Bloggers or influencer promotion can help you to make your brand name out in the public in the best possible way. Increasing the brand engagement among the new audiences and spreading the knowledge of your company through different social games all of this is possible with a little help from bloggers and influencer marketing campaigns.
With advertisements through video games which are running exclusively through online servers. Developers have the ability to gather information about the consumer. And it’s up to the business to what extent of information they gather from the consumer for their business purpose.
With all this gathering information from all the users, the company can use this information for marketing strategy to generate more sales.
4. Information Purpose:
More about brand knowledge, using the same old traditional technique for marketing will not be successful as users don’t like advertisements. If a user is interested in washing machine, the advertisement related to multifuction milling machine will irritate them.
But if you use game tactics, it will help the company allow them to market successfully and inform them about the product more effectively, which the brand has just launched.
Advertisements keep showing again and again in the video games with the company images will allow users to help to understand what company is associated with and what they are trying to inform them.
5. Increase Purchasing With In The Game:
According to the research, gaming can increase the purchasing of goods over 150% rather than using a standard way of advertisements. As games are well known to persuade customers and aggravate them into returning via rewards for their play.
Sometimes company budgets are limited, and most marketers have claimed that because of tight budgets for marketing products they couldn’t launch successfully. And as for traditional marketing companies will need a hefty amount of money in order to gain the desired outcome. For example, customers need budget laptops to fulfill their needs. Therefore, laptops manufacturers need to offer laptops that are easily affordable.
But with the help of social video games, now companies can advertise their product more easily and efficiently. And helps them create one stop shop for all the required components for a successful marketing campaign, saving time and money for marketer and saving them from the hassle.
7. Different Social Platforms:
Today’s generation most people own multiple devices which all have the network access for example digital watch, tablets, laptops or PC, cell phones and even in cars too. Wherever these devices are found, it can apply video games on them. Games can be fit in any platform, and so your marketing.
The qualities of fun associated with games can help in creating more positive responses from the user end side. Giving them the satisfaction of getting success and earning points reflects well on related fields, which results in increasing sales.
Even customers feel full control of themselves when they play a video game on behalf of a brand. Giving them a choice to be a part of an activity rather oppose them and make them feel like a hostage against their will. Giving them options as stated above makes a positive review about the brand, which can go a long way.
Now you know why games are not bad for health? Well, when anything brings profits to the business, it becomes good for your health. That’s quite strange, but a bitter reality of our industry. So, just look into this matter and see how you can earn value to the business through game marketing.