Search engine optimization (SEO) services are something many companies would benefit from. However, because it sounds confusingly technical, business owners are loath to invest money into it. Ultimately, when they don’t understand it, there’s far less of a desire to support its use, even if it will hurt the business by avoiding using SEO.
To help CEOs who are on the fence or confused about SEO, here are 5 reasons why a company should be using it.
1. Avoid Falling Behind the Curve
When failing to use digital marketing solutions to get ahead, the opposite becomes true. In business, you’re either getting ahead or you’re falling behind. Even staying stagnant, especially in today’s current business world, is akin to being stuck in reverse.
Some of the other companies in your industry are already using SEO to their benefit. Don’t get left behind because of not wanting to try something new.
2. Steal a March on Competitors Who Still Aren’t Using SEO
Some competitors – like you – haven’t used SEO yet and won’t do so!
When it comes to ranking high in Google and receiving many clicks on pages from their site, they’re missing out. However, it’s never too late to learn about ranking better, building backlinks, and doing better than before by putting your best foot forward.
Get the ball rolling down the hill. Steal a march on your competitors.
3. Drive Increased Traffic with a Satisfactory, Trackable ROI
Getting an SEO agency to create a sustainable link-building campaign helps to elevate the pages on your website. This includes sales product pages and others that drive some traffic now but can rank better and increase the traffic flow.
Money invested into link building can be directly attributed to higher ranking, increased traffic, and sales bumps. The ROI from campaigns is trackable, just like online advertising is. So, there’s no confusion when wanting better business results by embracing SEO.
4. Build Up Greater Authority
Powerful links obtained and pointing at the website increase its overall authority. It has an observable “raising all boats” effect on the site.
Many sales pages, and articles that bring in visitors who may later be tempted by related products, arrive through search engines. The higher the ranking in Google, the more likely those pages will receive clicks. Increased authority from quality backlinks creates a virtuous circle where the more you put in, the more you get out.
5. Take Advantage of Easy Wins
Many searches that prospective customers perform in Google are easy to rank for. Additional work can be put in to grab the free traffic, get that newsletter opt-in, or convert a visitor to a buyer.
Articles on well-chosen topics can get in the search index quickly and with increasing authority, rank highly too. With the brand getting seen more often when searching, it helps people accept the brand is a player in the industry. Easy wins can turn into greater familiarization, creating a comfort level when considering a first purchase.
While a CEO may be initially reluctant to learn about and adopt SEO services, they shouldn’t delay too long. Because the sooner they get onboard, the quick results will be obtained.