Adding a Personal Touch to Your Business to Boost Sales

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It can be easy sometimes to leave out personal touches to your business when you are creating a business. Here are some tips for adding a personal touch into your business profile.

In the age of technology, people are interested in getting goods and services quickly and efficiently. Often, people are perfectly happy to interact with a bot or a recording if it means they will get what they need as soon as possible. However, there has been a shift recently away from the dizzying speed of technology and towards a more service-oriented framework.

This can be hard for many businesses to work through because they want to up their customer service, but at the quick pace demanded in today’s business climate. Here are some tips to help you make your business more personal if you are struggling with accessibility.

Personalize Your Communication

This may sound counterintuitive, but you need to add a personal touch to your communication with your clients. It is easier to let a bot handle communication, but your sales are bound to suffer. People want to interact and communicate with other people, especially if they are spending their money. In order to make sure that your clients feel they are getting personalized attention, why not email them or call them? You can make sure they are comfortable with their product or service. Customers really appreciate personalized emails. For example, if you know that one of your clients loves a particular product, and you are running a sale or a special, you could email them to let them know. It’s this kind of personal attention customers are looking for. One innovative way is to record and send personalized video messages to the client and customers to make them feel special.

Use the Same Personal Touch with Your Employees

Research has shown that companies who have an employee-focused, caring approach not only have more sales and clients, but they have loyal employees who tend to stay on. In a competitive job market, the way your business treats employees is very important. You want your employees to know that you value their time and expertise. Let them know frequently how much they are appreciated and how lucky you are to have them. It’s companies who value their employees who have real staying power in the marketplace, because customers can tell when employees are happy, and that translates into profits for your business.

Be Sure to Have Goals, and Be Sure to Celebrate those Goals When They’re Achieved

One way to add a personal touch to your business is to make sure your employees know what your mission and vision are for the company. Set goals for your employees and be sure and celebrate when those goals are accomplished. When your employees know what they are working towards, and how important it is to you, they are more likely to accomplish it.

Also, be sure that some of the goals you are working towards are about more than just sales. For example, one of your goals could be to increase the percentage of repeat and referral business to your company. This goal doesn’t have a dollar sign attached to it, but it does translate to more customer connections over time, which translates to more profits.

Be Sure You Organize Seminars On Your Journey

Do you need some help figuring out how to communicate effectively with your clients? It never hurts to get outside help for you and your employees. You may want to have people come in to do meetings or seminars that specialize in communication, both with customers and between employees. You can also send your employees to conferences, not only in the United States, but around the world. Sometimes, international conference speakers can reach your employees in a way you hadn’t thought of, even though they are from the other side of the world. Great ideas can come from anywhere—even from thousands of miles away.

Recognize Your Employees and Your Clients

One way to communicate your company’s message to your employees and your clients is to give them recognize. Everyone loves to be appreciated and recognized for what they do. If you have a company flier or newsletter, why not feature one of your clients every month? You can also recognize your clients and employees on social media, which doesn’t cost anything, but can add a lot to your business in terms of employee good will and client appreciation. By demonstrating you know how to recognize those valuable people for the success of your business, you are building the good will of your employees and your community as a whole.


This sounds simple, but for many business owners, the more employees and clients they have, the harder it is to listen. You want to foster a culture of responsiveness for your business. If you want to add a personal touch to your business, you need to start by listening to what your customers need. Don’t be afraid to ask them how your business can improve, and how your business could make their lives easier. If your customers have some insight into making your business better, why wouldn’t you listen? They are the reason you have a business in the first place. Responsive businesses are more likely to have higher sales than business who aren’t client focused.

You also need to listen to your employees. Some of the best idea’s companies have, don’t come from the men or women who started or run them, but instead from employees. Whether your employees have great ideas for interacting with customers, or about the products or services you sell, an employee’s idea could mean huge profits for your company.

While you might know that you should listen to your employees, and your clients, listening is not always easy. Developing good listening skills takes practice, but they are essential in communication. If your listening skills aren’t so great, you have the opportunity to make them better. Practice your listening skills on your employees. Write down what they say so that you can refer back to it, and so they can see that you are focused on what they’re saying. If you are an effective listener, your employees and clients will notice the improvement.

Adding a personal touch to your business might be hard. You may not think it is necessary. However, if you want your business to continue to grow, you will work on personalizing it, so that your customers and your employees take note. The personal touch may be just what your business needs to move forward.

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