The elements that pertain a solid SEO strategy are not necessarily obvious or straightforward that anyone could master them. That does not mean that they are too complicated either. Instead, it is necessary that every website owner be intentional about learning the different practices that entail a well-optimized website to come up with a solid SEO strategy.
Once you comprehend the basics of SEO, then you are at a better place to face your competitors and compete for the first page of Google, as well as the largest market share. Here are some of the most important SEO tips that you need to know:
Link out to sites with relevant content
In SEO, you cannot thrive alone. Linking out to other sites may be intimidating for small brands, but it works to your advantage in the long run. Once you have identified a couple of websites with relevant information to that which you are posting, add a link that points your audience to them. It acts as a show of good faith that you care to provide the utmost value to your visitors, which builds trust and confidence in your professionalism as a brand.
However, be careful that the websites you are linking out to do not offer a lot more value on the topic matter, lest you lose all your audience to them. In the course of this action, you can notify the site owners that you have linked to them, and if your content is valuable enough, then they can link back to you.
Your landing page must be optimized with proper call to action data / information to attract your target audience. Here you need to prepare content by considering your prospect in mind and trigger perfect call to action for them. For example, this SEO service provider company has rightly included Google analytics screenshot depicting performance of their client. Rather than claiming something, you can show the actual result and this will increase trust towards your brand or service.
Maximize your page speed
The internet has gained popularity because of its ability to meet people’s needs almost instantly. Anything else that works to slow down the pace that the internet has set will be a setback for the audience’s interests, which is why your pages must be fast.
Ideally, a slow page takes more than 3 seconds to load. If you want your audience to stay on your site longer, then maximize your page speed. You can turn to browser caching, compressing media and file sizes, as well as getting rid of unnecessary ads, widgets, and sidebars. Since Google already announced page speed as an essential metric for ranking, the faster your pages are, the higher your position of Google’s search rankings.
Mobile is taking over the world
Whether or not you are new to the virtual world, you must have realized that mobile technology has gone viral, with the largest part of the internet population accessing the web through mobile devices.
In the practice of SEO, acknowledging the influence that mobile technology has on the audience will help you have a better understanding of how to handle your target audience. For this reason, optimize your website, so it is mobile friendly. Ideally, the images you upload should be of an appropriate size for the small mobile screen. You also want to cut down on the interstitial ads that veil the whole screen as a visitor navigates your site.
Occasionally audit your website
Many webmasters correctly handle their optimization but overlook the essence of auditing their sites. An SEO audit is the only way you can ascertain that the efforts you are putting on are paying off while checking for errors that may sabotage your expected success.
You also want to keenly follow up with your performance against other platforms and brands. A great way to get started is by using the SEO tracker software. Remember, the results will not be instant, but there should be a couple of positive changes following your continuous SEO efforts.
Build a solid internal link structure
SEO is about getting the word out there that your brand exists and you have a lot of value to offer people. Internal linking entails adding links of your previous content on a current piece of work. It allows you to point your target audience and search engines towards more of the work you have created that is relevant to the current topic.
It is a great way to get more of your web pages accessed by the visitors, as well as provide more information for search engines to crawl. Focus on the web pages that have received minimum traffic, as a way to get more views.
Write for your audience first, and search engines second
Once you get tangled on the processes of SEO, there is a temptation to go all out into pleasing search engines. Much as you may do right by search engines, if your audience is not happy, then you are losing instead of winning.
A great starting point is the keywords you choose. Do not be too hasty to select popular keywords because they are trending are ranking first for Google searches, but rather those that your target audience would be looking for in your industry. Prefer the use of long-tail keywords which will capture the intent of your target audience, instead of manipulating Google to rank you first. Remember, if your audience loves you, then Google will love you too. Use CopyBlogger to help you generate the best value for your visitors.
Improve your user experience
Perfect user experience is one way to keep your audience happy, and coming back to your site. The facets of user experience are all those that make your website appealing, navigable, readable, among others. Your copy should be well-written, with a natural flow, as your images remain of high quality and relevant to the topic matter.
Ensure also that your page speed is maximum as earlier mentioned, your site is easily navigable, and any minor and major errors are sorted out. The most important thing is to ascertain that there are no 404-page errors and unnecessary redirects, which repel your visitors.
Overall, SEO is a process that calls for patience, professionalism, and consistency. With the few tips explained, you should develop a strong SEO strategy that will help you get started on your optimization needs.