One of the most important yet stressful aspects of growing your blog is properly promoting your personal blog across the web. Granted, every blogger doesn’t possess high-quality content marketing resources, and many bloggers simply can’t wrap their heads around complex marketing schemes. Still, does that necessarily mean that bloggers can’t effectively promote their blogs on their own?
Of course not.
Believe it or not, content marketing is a simple process that involves taking an aggregate number of steps to effectively yield positive results. To put it plainly, if a blogger had the right tools and resources to promote their blog, they should succeed. Though, this is often not the case. In order to provide bloggers with the most relevant content marketing tips, here is a comprehensive list of 15 effective blog promotion strategies in 2018 to help you learn how to promote a blog post:
15. Create an Email List
Here is an interesting statistic: 72 percent of consumers prefer to receive emails as a direct line of business communication. In fact, 61 percent of consumers enjoy obtaining promotional emails every week. With these statistics in mind, it would be an intelligent assumption that people enjoy receiving emails, especially if promotions are involved. In that case, creating an email list will numerate your audience, inform recipients about your blog, and endear them to your own personal brand.
14. Send Emails at The Best Times
Even if you are creating quality content, sending content emails at the wrong time can disrupt your entire blog promotion strategy. While it isn’t fairly known if there are specific times to send emails about your newest content, MailChimp conducted a comprehensive study about the best time intervals for frequent email blasts.
According to this study, Wednesday is a perfect day to promote your blog via email, but the report does explain more in-depth information about that trend. Nonetheless, sending promotional emails at the right time can benefit your blog’s viewership, mainly by placing your content in the eyes of your audience right when they expect it.
13. Create Email Newsletters
If you are faithfully collecting the emails of your audience to build an extensive email list, you should utilize this list to its full advantage by creating informative email newsletters. Most bloggers send an email newsletter 2-3 times per week to update their readers on recent content, announcements, and other important information you feel like sharing.
12. Participate in Popular Aggregate Sites
If you are running a blog, you are basically establishing yourself as a professional or authority in a specific niche. However, if your blog isn’t receiving quality traffic, then you really don’t have much authority to exhibit. The most common method of promoting your blog is through popular aggregate sites. Most of the well-known aggregate websites are:
- Product Hunt
- Growth Hackers.
While this isn’t an exhaustive list of the most popular aggregate sites on the web, you will do yourself a huge favor if you locate and participate in an authority site centered on your niche.
11. Use Quora
Quora is one of the most popular websites on the Internet, mainly because any user can find the answer to almost any imaginable question. If you are looking to promote your blog on other websites, Quora may just be your best option. By simply answering or responding to questions in your niche, you can introduce yourself to others as a professional and encourage them to visit your blog by providing your blog’s link in every response.
10. Find Forums Specific to Your Niche
Similar to marketplaces, forums are an online hub where individuals interested in a specific niche mingle amongst each other to discuss relevant topics concerning that niche. For example, if you are an internet marketing consultant who runs their own blog, you might be attracted to specific internet marketing forums with communities full of individuals who could benefit from your expertise.
Finding a popular forum dedicated to your specific niche can be difficult if you are doing a simple Google search, so here is an algorithm you can use to make your search for a niche-specific forum more convenient.
“intitle:forum” + [your niche keyword]”
After typing in this algorithm into your Google search engine, your search results should display a long list of forums in your niche.
9. Apply to Get Your Blog Listed on Social Bookmarking Sites
Many Internet users prefer to find blog posts through popular social bookmarking websites. Fortunately, most of these websites will allow you to apply to post your content on their website to be read by thousands of people. Some of the most social bookmarking sites include:
- StumbleUpon: This website allows users to post blog posts in a wide array of categories. All you have to do is submit your blog post to your desired category, and your blog can receive a large stream of incoming traffic.
- Digg: Every topic you can think of is posted and openly discussed on this large social bookmarking site. Sharing your blog post is as easy to submitting the link to your blog post.
8. Share Your Posts Immediate after Publication
As soon as you publish a blog post, make it a priority to share your post on all of your personal social media accounts. If you immediately share your posts on social media after publication, your post will gain more credibility as soon as it begins to accrue likes, shares, and retweets. In fact, this popularity can encourage other social media users to interact with your post.
7. Share Your New Content Often
The common rule of thumb of blogging is to share a new post once and move on. Truth be told, this outdated approach can hinder the progress of your blog’s promotion. According to an extensive research report conducted by CoSchedule, it turns out that sharing your new content multiple times on social media can increase your traffic by 3 percent.
CoSchedule urges bloggers to share a new post immediately after publication, later in the day, the next day, three days later, and a week later. By consistently following this regimen, it is a guarantee that your posts will be reviewed by different people each day.
6. Repromote Old Content
Neil Patel is one of the brightest minds in online marketing, and he has made millions of dollars running marketing companies that have helped individuals and businesses make money on the Internet. One of Neil significant tips is repromoting old content. However, as Neil points out, you can’t just repromote any content.
Sharing successful content is key to giving your fanbase useful information that they can continually use. After all, if you are creating evergreen content, it makes sense to continually share your best posts consistently.
5. Always Use Visuals
It’s a proven fact that adding visual images to your posts can increase your clickthrough rate by nearly 150 percent. Rightfully so, visuals allow readers to interact with your post. A blog post that simply contains text is often monotonous in the eyes of readers, and it can cause them to leave your blog. Using beautiful images and photos can effectively boost your blog’s traffic.
Also, you can use GIFs in your posts. These special images are entertaining additions to your blog and will leave your readers coming back for more.
4. Tweet Helpful Content That Stands Out
Anyone can use Twitter and receive impressions from their tweets. However, very few people obtain a high degree of success on Twitter. That is mainly because only a few people develop useful or helpful content, while others simply retweet the most popular content.
Building your social media presence is important to effectively promote your blog. Therefore, make it a habit to create helpful content that stands out on Twitter. For your creativity, you will be rewarded with increased tweet impressions and clickthrough traffic for your blog.
3. Always Use Hashtags
Next to your Twitter feed, you can easily view the top trending hashtags for a particular interval time period. You are more than welcome to piggyback off of the popularity of those hashtags, but it’s much more rewarding to search for popular hashtags in your niche.
Trending hashtags only gives your tweet a limited amount of exposure, but relevant hashtags will connect you to creatives in your niche. In order to find the best hashtags relevant to your niche, visit Hashtags.org for a full assortment of hashtags in every category.
2. Try Using Promoted Tweets
On Twitter, you have the option to purchase promotions for your tweets. If you are working with a limited budget and you still want to receive a tangible ROI, consider purchasing a few promotions for your best tweets. Promoting your best tweets can encourage other people to follow you and interact with your blog.
1. Use One Keyword Per Blog Post
Organic traffic is an integral part of your blog’s success. Using popular keywords in your blog posts can increase your blog’s organic traffic slowly, but there is another way of getting immediate results. Coschedule strongly recommends using the right keywords only once per blog post to increase your SERP rankings.
You can use Google’s keyword planning tool to choose a popular keyword that is easy for you to rank for. Next, be sure to utilize Moz’s keyword complexity resource to determine how difficult it will be to rank using a specific keyword. To get started, choose a keyword with less than a 50 percent difficult rating and implement it into your content. It’s truly that simple to increase your blog’s organic traffic. However, be mindful to only use that keyword and its variations once.