Influencer marketing has grown to be a popular and affordable tool. It can help brands build awareness, generate leads, and increase conversions.
Partnering with an influencer from your niche to promote your brand can bridge the gap between your product and target audience.
But, just like any other marketing strategy, influencer marketing has its drawbacks.
This post looks at the advantages and disadvantages you need to know before implementing it.
Let’s start with the cons:
Cons of Influencer Marketing
The benefits of influencer marketing outweigh the cons, but there are a few things you need to know of before deciding if it’s great for your business. They include:
Involves High Risk
According to a study, 57% of marketers plan on increasing their influencer budgets in 2020. However, larger budgets do not guarantee excellent results.
If the influencer you work with does not create relatable and valuable content, it will not resonate with your audience. In this case, you lose time, resources, and money without a return on investment.
It Takes Time and Effort
Finding the right influencer for your brand can take time.
Consider time spent finding influencers who are relevant to your brand, vetting them, approaching them, negotiating an agreement, and running campaigns.
The process can take months before you can finally launch a campaign.
Pros of Influencer Marketing
Influencer marketing allows you to leverage the follower bases of influencers to promote your products. Doing this can benefit your business in many ways, including:
Support Your Content Strategy
How much time and resources does your team spend trying to come up with relevant and engaging content?
Influencers can support your content strategy by providing you with relevant and high-quality content.
The influencers know that they need compelling content to keep their audiences engaged. They, therefore, spend time and effort writing quality content for their audiences.
And the best part?
You can reshare this content on your platforms and offer your audience a fresh look at your products or services.
Helps You Generate Leads and Boost Revenue
An influencer can help you generate leads and increase conversions.
When an influencer reviews your product or service on their blog or social media pages, they include a call-to-action that directs followers to a landing page.
For this, you will need to create a landing page where visitors provide you with their information. You can then use their information, to nurture them into paying and loyal customers.
These are just some of the pros and cons you need to consider before joining the influencer marketing bandwagon. For a more comprehensive comparison, check out the infographic below first published on my blog ShaneBarker.com.
Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the co-founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.
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