Marketing strategies have evolved over the past decade. Nowadays, relying on word of mouth, commercials, or newspaper ads won’t do brands any good. So what can? We are at the stage where social media marketing and the Internet is where consumers go to when purchasing their goods. Social media is the key to successfully driving traffic to your website; it’s something that all brands should invest in when marketing their business.
So what is social media and why do we need it? Social media is a powerful social platform that enables users to share and post content in real-time while easily connecting with people worldwide. If you are wanting to grow your business and to see an increase in website traffic; social media is necessary. Not convinced? Here are 7 important reasons why it is an essential tool to skyrocket your traffic:
1. Can Drive Targeted Traffic to Your Site
If you want your posts to be seen, social media is the key to drive your audience to your website. Be strategic when posting – post related content that reflects your blog post in order to bring in the right audience to your website. So for instance, if you write about food-related content, you might want to post an image of the food you are talking about on Instagram.
2. Helps to Boost Your Site’s SEO
SEO is everything when it comes to driving traffic to your site. When you utilize social media, you gain more traffic. More traffic means the higher chance you will be found on any popular search engine.
3. Social Media Helps Build Real Connections
When you’re on any platform, it’s important to stay authentic and true to yourself. Your audience will appreciate the honesty, allowing them to easily gain trust with your brand. With the help of social media, engaging your audience makes it conveniently possible. Social media is a great way to instantly connect with your followers, making them more interested in visiting your website because they built a love for your brand via social media. You can also use social media tools for best results on social media.
4. Utilize Social Media Ads
Social media ads are an excellent way to increase those numbers. It’s also another way to reach people who are in your specific niche and can link back to your landing pages. When creating an ad, it’s important you are using an eye-catching picture and caption.
5. Gains Credibility and Trust
Nowadays, you need more than just a website for your company or brand. People also rely on you to have a few social media pages in order to pass as a legitimate company. The most popular business platforms are Facebook, Twitter, and Instagram. These platforms are a way for users to easily contact you or find reliable information.
6. Connecting with Influencers
In the world of social media, influencers exist. As a brand, if you want to bring and gain brand awareness, you should consider working with influencers. Influencers will creatively represent your brand or product in their own way, in exchange for bringing your brand a batch of new followers.
7. Social Media Profiles Rank in Search Engines
Social media profiles typically rank amongst the top results in search listings for brand names. If you type a brand on Google, for instance, you often see the company’s Instagram or Facebook appearing as a listing.
About the author
Usman Raza is the co-founder of a Church Marketing Company and marketing strategist working with various brands online. Usman is the content marketing manager at an Email Marketing Agency, WordPress Customization Service, and Nano Hearing Aids. He is devoted to helping small businesses bridge success gaps by providing in-depth, actionable advice on digital marketing, SEO, and small business growth. Follow him on Twitter @usmanintrotech.