1) What's the primary page or post you're going to concentrate on updating for this task? What do you want to change or update on it?
I think I'm going to change my about me section, its long and wordy. I even just cut out a few paragraphs a few weeks ago, but looking at it again (after reading this post), I realized it's still too long for my taste. I would never stick around to read it if I was a visitor.
2) When you visit someone else's site, what are some key elements you look for in their primary pages? What are some of the biggest mistakes you see being made?
I am looking for what their blog is about. Is it something I will be interested in reading long term, or just just for kicks today? I look for key words, who they are, what they like etc. I have over 100 blogs in reader so if I add another it has to be worth it.
I see misspellings and bad grammar, which I'm sure I have too, but it always turns me off a little.