I recently created a facebook page for my brand of Jewelry - Gorgeous Karma. I post my blog links on my facebook page. But my blog is not about jewelry in any way. It's about natural health, travel, art and craft for kids. Well, this may sound weird that my business is about one thing and the blog about another. But, I really wanted to write about things that I am passionate about and impacts peoples' lives in a much much bigger way. I only place my jewelry pictures as a column on my blog so that people will see it when they come to read.
Going back to the Facebook page, besides posting the blog post links, I also share twitter-like brief info - for example - 'pic of the day' or a tip on natural health etc.
I don't usually share the blog post link with my facebook friends because they may feel spammed.
One thing that I recently found out was to become a fan of a related company or organization (for example - the flickr facebook page if you're into photography or the etsy page if you are into handmade stuff, and then, from your facebook page, you can leave a comment or review beginning with @thatcompanyname. (for exp: @Etsy). This will create a link to Etsy on your page. And will your feed will show up on the Etsy page with your FB page profile photo. Since Etsy has quite a fan following, when people see your link and some relevant comment, they may want to check out your page and become your fan.
Also, if the company sees that it's getting good traffic from your page, it may at some point in time, link back to your page. But then, never overdo it, or they may block you for spamming.
Some other things are to create an "event' page for your facebook page. An event may be a tangible event or it may even be "launch of my facebook page" and share it with all your friends. The event page should have a link back to your main facebook page.
And then, place a facebook 'like' button on the main page of your blog and on every post page.
I hope these may be of some help. I would love to hear other ideas from you all. BTW, here's my facebook page that you can become fan of :)
http://www.facebook.com/pages/Gorgeous-Karma/147235775024