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Advertising Plans and Schemes

Started by Quirky Momma, author of quirkymomma.com 1/31/2010 4:02:57 PM
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I read a lot, maybe too much, and get excited about schemes... I was reading this article about how to get advertisers and it got the wheels turning in my head. 

How many of you would be interested in forming a mini-ad network?  Like Mandy, I am trying to increase my ad revenue.  I was thinking it would be great if I could combine with a few other blogs to create a package deal that we can offer advertisers.  This way we could entice advertisers with the fact that their ad reaches a larger audience, that they get links from more than one place, and that they have the convience of one bill to pay?  What do any of you think about it?  Would this even interest any of you?  We could have it setup in paypal to automatically split evenly between all blog participants.

If you think this is something that would interest you:

1)  What price would you sell a 125pxl square add for? 
2)  Do you think we should specify where the ads are on the blogs (ex: near the fold) or make ad placement dependent on the discretion of the blogger?
3)  How many ad slots would you provide?
4)  If in-content links, would you put a "this is our sponsor" tagline on the bottom of posts with the keyword and link of the business?  Or would you prefer to stick with just button/sidebar ads?

Cheers,
Rachel

Replies

Viewing 1 - 10 of 20

Reply by Melissa

author of the nourished nest 1/31/2010 8:20:51 PM
Rachel I think this is a great idea.I love your drive!  ChicChick does something similar if you want to see a comparison. 

Reply by Mama M.

author of My Little Life 1/31/2010 9:26:10 PM
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Great idea!
 
I love it...and I would totally be interested!
 
 

Reply by Kristina

author of 3 under 4 1/31/2010 9:58:39 PM
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I saw this on Angie's website.  She is part of an ad-network called "out on a limb".  I really liked the idea and would be very interested in it.  I know my blog doesn't look like much now, but I am in the works for my makeover to be complete in MARCH!  yea!

Reply by Tracy

author of My Crazed Family 2/1/2010 6:25:11 AM
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That sounds interesting, so count me in too.

Reply by Mandy

author of Since My Divorce 2/1/2010 9:28:58 AM
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Hi Rachel - I think this is a great idea. It would be more appealing to an advertiser to have their ads appear on multiple sites. I would be interested although I would think that the participating blogs would need to have the same target audience.

I have BlogHer ads running and they're OK with running other ads but there are some restrictions on placement - BlogHer has to be above the fold. Can't remember the exact restrictions.

Reply by Quirky Momma

author of quirkymomma.com 2/1/2010 11:31:18 AM
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Here is a survey to know what you are interested in contributing to advertisers (and to our group).

If you would like to be part of our group, I'd like it if you could answer this survey.  It will let me know the direction we should go and how to begin marketing our group to potential advertisers.

Thanks!!

Rachel

Reply by Trench Mommy

author of From The Trenches Of Motherhood 2/1/2010 11:35:28 AM
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Hey Quirky!  You KNOW you can count me in on this one! :-)  Btw...have I told you how much I love your look these days (on your blog!) I keep thinking it every time I'm there, but never remember if I said to you! I'm such a blog brain!

Reply by Rustin

author of Rustin Banks - Unplugged 2/1/2010 11:16:47 PM
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I think this is a brilliant idea.  I would love to see it hashed out more and see if BlogFrog could help....

Reply by Jamie

author of Mommy's Camera 2/2/2010 10:36:43 PM
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I'd be interested!  I filled out the survey :)

Reply by Quirky Momma

author of quirkymomma.com 2/3/2010 2:17:06 PM
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Well, so far, we have five participants, our combined monthly views are not great - we range between 200 and 1200 views a month (not counting me)... I am thinking about the text link angle.  Many of small businesses want incoming links to their site.  I am honestly not willing to giveaway my button slots when our combined traffic won't garner higher priced ads, but if someone wants links incoming from non-spam sites, to help increase their rankings, we can probably do that!!!  We'd need to limit the number of ads we accept a month, to say 10 to ensure that we maintain our sites' integrity...

What do you think about charging 10$ a permanent in-content link?  So for 50$ they get a link on all our sites? 

As soon as I get the go-ahead from you I'll advertise our "group" and make our group identical ad page (to put on all our sites).

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